Pokémon Go was released in the United States, a big week before landing in Europe. The success was immediate and dazzling, mixing augmented reality and the ultra-popular universe of Pokémon, the game instantly rose to the top of all the rankings of the most downloaded applications, on Android as on iPhone.
The Arrival of the Game
As the game arrives in new countries, the fever becomes global in big cities, parks and gardens are invaded by players. Online, the game broke all Google search records; on the Tokyo Stock Exchange, Nintendo’s share increases by more than 90% in one week, while the large Japanese group is only very partially the owner of the game, the fruit of a collaboration between Niantic (ex-Alphabet) and The Pokémon Company (of which Nintendo only has a third party). Despite technically difficult beginnings with numerous server breakdowns, the game publisher, Niantic, struggling to keep up with the influx of new playersthe success was resoundingand sometimes bordering on the irrational. With the iSpooferpokemon go the tracking process becomes perfect.
How to fill an entire journal with “Pokémon Go”
A year later, the general euphoria markedly slowed down. Very visible in the street a year ago, the players are much more discreet. However, they have not disappeared, far from it. Pokémon Go remains very well placed in the various application rankingsin the fortieth place approximately and remains in the eleventh place of the most profitable applications in the Google Play Store, far behind the Clash Royale and Clash of Clans behemoths, but ahead of other very popular services like Tinder.
- The decline was predictable, and even normal: all games face, sooner or later, an erosion of their number of users. For Pokémon Go , which had benefited from a particularly strong fashion effect, the fall was particularly visible after having exceeded 500 million downloads in two months, it took six months more to reach 650 million at the end of February , the last known official figure. Above all, in a year, the number of users connecting daily to the game has been divided by four, stabilizing at around 5 million intensive players in the United States, according to estimates.
- The figure is far from being ridiculous: if the phenomenon has largely lost its force, Pokémon Go is still alive, and very much alive. During the year, Niantic updated its game several times, to rekindle its interest: special operations for Halloween or Valentine’s Day, addition of new Pokémon in February, and, in mid-June, a modification of the arena system and the addition of collaborative “raids”. Still, two features particularly awaited by players, the possibility of exchanging Pokémon and that of engaging in duels, are still desired, despite Niantic’s promises to implement them in 2017.
Niantic, the publisher of Pokémon Go, tries to maintain the flame of its flagship title
The fact remains that Pokémon Go still doesn’t have a designated successor. Ingress, Niantic’s previous augmented reality game, has benefited from renewed interest in the wake of its successor, but Pokémon Go remains a fairly unique game. Despite the enthusiasm generated by the game, which suggested that competitors also using augmented reality, would quickly appear, no challenger has yet emerged. Niantic has denied the insistent rumor of a comparable project located in the Harry Potter universe. The company is in no hurry: according to several concordant estimates, Pokémon Go has already brought in around one billion euros.